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If you don’t have someone’s attention, you’ve lost. We must gain attention first before we can story-tell how “savage” we are. We are all in a very basic game of gathering attention.He even remarked how he might be the most extreme person on the world that does this. ”įun side note: he has 17 people on staff that helps him produce his content and spends about $50k a month on advertising. We then hired a writer to get blog posts per week. For example, we take audio from the video content to put it into the podcast experience. This is where we repurpose content to make it valuable for those who want to listen rather than watch. “ When you film for a day, you have content for 4-7 hours a day. Instead of focusing on getting 1,000,000 views for your video, shoot for 1000 consistent views and grow from there. It’s important to be deep vs wide when creating content, because it’s so hard to go viral.Create content every day in the medium that you feel most comfortable delivering information. We frequently overestimate what is needed on social and what people find interesting. Choose a delivery method for your content, pair it up with something you love, and just try. People consume content today by either listening (podcasts, voice), watching (vlogs), or reading (blog content).Always look for the platform that gets attention – what are the 16 year old girls looking at currently?.Eventually, his audience started blindly trusting his recommendations.
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Gary Vee told a story from his Wine Library TV days when he wanted to be “America’s wine guy.” He built trust by telling his outside audience what he really thought of the wine he sold, regardless if it was beneficial to short term sales or not.
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He used the example of the pre-Uber taxi drivers who claimed the government would never pass legislation for Uber to become functional.
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Technology always wins, so don’t underestimate its speed and likelihood of surpassing the norm.“The internet is grossly underestimated, and in that margin of underestimation is where all opportunity lies.”